Data protection

Protecting your personal data is very important to us. Here you will find important information in this regard

I. The principle of data use

You can always visit our site, without us knowing who you are. For technical reasons, only specific access data will be stored, particularly the name of your Internet service provider, the site from which you visit us, or the name of the requested file. This data is evaluated exclusively for statistical purposes and for the improvement of our offering, and does not permit any inference as to your person.

Moreover your personal will only be used as described below.

II. Data entry

You can enter personal data at various points of our website, particularly

- In the Contact form
- When registering for the Clear Water Guarantee

To process your concern, certain data is necessary, which we have accordingly marked as mandatory fields. All other information is voluntary and helps us to more quickly and more precisely process your enquiry. The survey concerning your pond and age is voluntary and helps us continuously improve our products and the service. Likewise, entry of an address to search for a dealer is voluntary and should help you find the nearest offline dealer.

IV. Offers and advertising

When we have interesting offers for you, we would like to inform you of them. However, we will only use your personal data for advertising purposes, if you have given your consent. You can revoke this consent at any time with future effect. For this, simply send an email to

III. Offers and advertising

When we have interesting offers for you, we would like to inform you of them. However, we will only use your personal data for advertising purposes, if you have given your consent. You can revoke this consent at any time with future effect. For this, simply send an email to

IV. Disclosure of personal data

Your data is forwarded to the companies commissioned with delivery, payment, or execution, and only to the extent that this is required for the processing of your order. Forwarding to other third parties does not occur.

V. Use of cookies

So that you can order in our Online Shop, when certain pages are called up, a so-called cookie is set. This is a small text file that is automatically deleted from your computer after you end the browser session. This file is serves exclusively to enable use of specific applications, such as our shopping cart system. Most of the cookies we use will be deleted from the hard disk of your computer after closing your web browser (so called session-cookies). Other cookies remain on your computer and enable us to recognise your computer during your next visit (permanent cookies).

You can restrict the use of cookies by making appropriate settings in your browser. However, this can result in the situation that our website will no longer be optimally presented, or navigation will be impaired.

VI. Data security

When the ordering process is triggered your data will be encrypted and will be transmitted via the Internet with encryption. We secure our website and other systems through technical and organizational measures against loss, destruction, access, modification and distribution of your data by unauthorized persons. Access to your customer account is only possible after entry of your personal password. You should always keep your access information confidential and close the browser window when you have concluded communication with us, particularly if you share the computer with others.

VII. Privacy notice concerning Google Analytics

This web site uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google uses so-called "cookies", text files that are saved on your computer and that enable an analysis of your use of the web site. As a rule, the information generated by the cookie concerning your use of this website (including your IP address) is transferred to a server of Google in the USA and saved there. In the case of activation of IP anonymisation on this website, your IP address will however be shorted by Google within Member States of the European Union or in other states that are party to the Agreement on the European Economic Area. The full IP address will be only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the owner of this website, Google will use this information to analyse your use of the website, to make reports about website activities, and to provide additional services to the owner of the website related to the use of the website and use of the Internet. Google will not combine the IP address communicated by your browser as part of Google Analytics with other data. You can prevent the saving of cookies by making the appropriate settings in your browser software; however we expressly declare that in this case you may not be able to use all of the functions of this website in their full scope. Moreover, you can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address), as well as the processing of this data by Google by downloading the browser plug-in available under the following link, and installing it."

VIII. Use of Facebook Social Plugins

This website uses social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are indicated by the Facebook logo or by the "Facebook Social Plugin" description. On overview of the Facebook plugins and their appearance is provided here:

If you call up one of our internet website pages which has a plugin of this kind, your browser sets up a direct link to the Facebook servers. The content of the plugin is passed by Facebook direct to your browser and integrated by it into the website.

Through integration of the plugin, Facebook obtains the information that your browser has called up the relevant page on our Internet site, even if you do not have a Facebook account or are not logged into Facebook at the time. This information (including your IP address) will be directly transmitted to a Facebook server in the USA and saved there.

If you are logged into Facebook, Facebook can directly allocate your visit to our website to your Facebook account. If you interact with the plugins, for example, if you activate the "Like" button or enter a comment, likewise the corresponding information will be transmitted directly to Facebook server and stored there. The information is also posted on Facebook and displayed to your Facebook friends.

Facebook may use this information for purposes of advertising, market research and personalized design of Facebook pages. For this, Facebook creates use profiles, interest profiles and reference profiles, e.g. in order to analyse your use of our website with regard to the adverts shown to you on Facebook, to inform other users of your activity on our website, and to provide additional services associated with the use of Facebook.

If you do not want Facebook to allocate the collected data via our website to your Facebook account, you must log out of Facebook before you visit our website.

For information on the purpose and extent of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and turn-off options for the protection of your personal privacy, please refer to the Facebook data protection information:

IX. Duration of storage

We only store your data as long as is necessary for execution of the business relationship. After complete execution of the contract and complete payment of the purchase price, your data will first be locked for further use and will be deleted after expiration of all provisions according to tax and commerce laws, unless desire something different.

X. Your rights

You have a right to the information concerning your personal data that we have stored. On your request we will also be pleased to check whether you have a right to correction, blocking or deletion of this data.

XI. Contact person for data protection

According to the Regulation (EU) 2016/679 (General Data Protection Regulation) a Data Protection Officer is appointed by PfG GmbH, who reports directly to the executive management. You can reach the Data Protection Officer by sending an email to: